Marketing – Power of persuation

The ability to influence and persuade others is a critical skill if you’re in business. One of the secrets of being able to get your message across to prospects and customers is understanding a little about what is going on inside their head every time they see a message. Although persuasion is sometimes seen as a negative word, it’s really about understanding what people want and delivering it in a way that suits their needs. When you know how someone is processing the information you give them, you have a better chance of persuading them effectively. Mastering this technique gives you power over influencing the social masses, which is a tool used in direct marketing everyday. To use persuasion to have influence over others is a essential key to success in any negotiation.

There are seven trigger words that has a neurological effect on the brain that cause people to say yes. Mastering these trigger words will definitely put you ahead of to game. The trigger words are “Because” giving an explanation before we do anything; “Imagine”. We all have infinite minds, with infinite creativity, and infinite imagination. Tell us to imagine and we’ll do just that ; “Please & Thank You”. We all know that please and thank you are the magic words. We use these words to get a positive response ; Use of Name: Use a person’s name only at the beginning and the end of the conversation, your influence will be more effective ; Control: Tell a person they’re “In Control” or they’re “In Charge” . Then you’ve just influenced them to give you the floor.